How our logo evolved
The three colours are contrasting in hue, texture and feeling.
The charcoal/weathered timber indicating the fragility of nature. The grey being neutral backdrop to the designs, while giving a dignified feeling of stability.
The pearly foam white indicates the cyclical yet randomness of nature. The white colour is clean and elegant, representing peace and purity.
The shiny hard copper represents endurance of nature. The red/orange colour is warm and welcoming yet it is exciting and stimulating.
The letters were made with lines and curves. The logo evolved as the ADE shapes were explored.
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